About Us

Hightower Equipment Co. is 100% locally & family owned by Dustin & Jenna Hightower. The company was started in November of 2015 and began business by offering small engine equipment rentals and sales, and personal protective equipment supplies. Today, HEC offers a wide range of equipment rentals and sales in aerial, material handling, concrete, compact earth moving, and general equipment categories. We continue to offer a great selection of support items and supplies. We are consistently searching out partners to provide products that would serve our customers’ needs.

HEC was founded on the belief that customers are seeking an organization that truly values their relationship and understands their business and needs. We believe that our success is dependent on the role we play in our customers’ success, by providing quality and trustworthy equipment solutions.

Because the Customer

Because our customers have a need, we have a job to do.
Because our customers have a choice, we must be the better choice.
Because our customers have sensibilities, we must be considerate.
Because our customers’ needs are urgent, we must be quick.
Because our customers are unique, we must be flexible.
Because our customers have high expectations, we must excel.
Because our customers have influence, we have the hope of more customers.
Because of the customer, we exist!

  • Hightower Equipment Co. in Lubbock TX rents construction equipment and tools